Google’s Mobile-first Index is Coming

Here’s What You Need to Know & How to Prepare

It can be really frustrating when you click through to a website or blog post for a simple answer, only to find it buried three quarters down the page, following a sales pitch from the writer.

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Kidding.

If this is the first you are reading about the mobile-first index or you need a refresher, go here first for my overview of everything you need to know.

The abridged version is that Google’s algorithm will start ranking pages based on the mobile version of a website’s content, rather than desktop. And if your site uses responsive design then you’re at less risk of losing search visibility, but there are a few aspects that all businesses and brands should be aware of and monitor.

The bad news is there isn’t a specific date when the index will be rolled out yet, unlike previous mobile updates. Google’s Gary Illyes has revealed it “may take several more months” before it’s ready, as they are aiming for a “quality-neutral” launch.

The good news is that Google will notify webmasters via Search Console if their site is at risk, so there’s sufficient time to resolve any issues.

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