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Hannah Mattinson: Google’s Women in Search 2016

In keeping with AGY47’s knack for recruiting the best digital talent in the region, we’re delighted to announce that our newest recruit, Hannah Mattinson, has been named on the shortlist of Google’s Women in Search 2016.

Hannah joined the team in March as Senior Paid Marketing Manager, joining a thriving team working with the likes of L.K. Bennett, Pretty Green, Berghaus and Explore on market-leading paid search campaigns.

It’s not her first time being shortlisted in this prestigious category, having been named in last year’s Women in Search list. Her knack for inventive and successful paid marketing campaigns has also won her a Northern Digital Award for Best PPC Campaign, and a European Search Award for Best Local PPC Campaign. Smart cookie, that’s for sure!

The Women in Search category, led by Google in partnership with The Drum, is designed to celebrate the most exciting female talent in the search industry. Much like the 50 under 30 that saw our Digital Performance Director and Senior Marketing Manager shortlisted recently, the category aims to celebrate the #SistersDoinItForThemselves, achieving outstanding results on the daily and representing their agency or company in the most positive way.

The judging panel have assembled and shortlisted a fantastic bunch of female search marketers, with both agency side and in-house marketers represented, but now it’s the industry’s chance to have its say and get voting!

Naturally, since it’s her second year in the running for this prestigious accolade and she’s ours, we’re all about Miss Mattinson, but as an agency committed to fair representation of both sexes across all roles, we think the whole Women in Search campaign is a fantastic move on the part of Google and The Drum.

With the gender pay-gap still very much prevalent across the country, we think celebrating the opportunities that the industry offers women is the best way to applaud talent and let the women of the future know that there’s a place for them, too, if they want to seize it.

But what does this all mean to Hannah? Well to share her take on her recent nomination, I caught up with her to talk about being an awesome Women in Search, what it means for the industry and to the future women in search….

“Every year, another stat is released that highlights the gender gap in the digital industry, but walk into any agency and you’ll see just as many dresses as ties.

And rewind 8 years ago to when I was at university and my Marketing Management course was 70% women – which begs the question where do the women go?

Ultimately, it boils down to personal preference and what you look for in a career – regardless of gender. I’d like to think I’ve had as many opportunities as my male colleagues and am a firm believer that those who put the effort in will progress fastest.

Professional merits, not gender, are the deciding factors when choosing who to hire and who to promote, and I would strongly recommend a career in digital marketing – both agency and client-side – to any budding female marketer. My competition in the Women in Search category are proof that an exciting career awaits in digital, and as so many roles continue to evolve with technology and consumer demands, there’s never a dull moment.

Stats are old as soon as they’re published, so bucking the trend and making yourself a purveyor of any Women in Search initiative is only going to strengthen your hiring and growth potential.

In Newcastle particularly, initiatives such as wwWomen from GoDigital and ForwardLadies have been utilising the wisdom of female entrepreneurs to help more women get into digital via workshops and talks – and plenty of networking opportunities, too.

The women of AGY47 are well and truly flying the flag for females rocking the digital world, including the Chronicle’s latest 35 young business talent under 35 list, but this hasn’t been the case in other places I’ve worked. Plenty of talented ladies in service delivery but less so around the boardroom table.

Hopefully, the continued emphasis on Women in Digital will help this become a thing of the past, with committed female marketers leading the charge in future!”

So, What Are You Waiting For? Let’s Get Voting!


Voting closes on April 8th, and there’ll be a further shortlist of 3 who will be required to participate in a pitch to the judging panel behind closed doors. The winner will then be announced at this year’s Drum Search Awards.

Good luck Hannah! We’ll keep you guys updated with her progress via this very blog and of course, the AGY47 Twittter feed, using the hashtag #WomenInSearch. Thanks in advance for the votes, you canny lot!

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