At some point or another, you may consider expanding your customer base internationally; a strategy which like any successful digital venture, requires a great deal of forethought, planning and consideration.
While January is usually the time when retailers are coming down from the Christmas and Black Friday rush, for the travel sector the New Year is the busiest period in the industry.
It’s October and there is no escaping it, the gifting period nearly upon us. Here is what you should be focusing on from a Paid Marketing point of view over the next 3 months.
In a survey carried out by Deloitte, 69% of smartphone users said that they use their mobile to shop in 2019. Optimising your PPC campaigns for mobile is more important than ever – and it’s only going to become increasingly critical.
As advertisers, there are many moving parts that affect the performance of ad accounts. Many of which we can’t influence; such as PR, word of mouth, news and current events, economic factors, ad platform policies and even the weather.
For most marketers, we know the rules regarding what comprises a social media platform – except for, seemingly, the platforms themselves.
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