With the ongoing outbreak of the Coronavirus pandemic, search has taken on a new, key responsibility. In the midst of uncertainty, users are increasingly looking for clarity on the situation as it happens, and most importantly, reassurance.
Ask anyone and they’ll tell you that engaging inspirational content is at the core of any travel brands’ success. However, with so many brands offering the same white sandy beaches and similar experiences, it’s important to cut through noise and truly connect with your customers.
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