Cheekytrip

Through user analysis, we identified that the core call to action was not being consistently presented to the user, therefore limiting their opportunities for conversion. This would have a negative impact on site performance, so was the first port of call for us when designing our strategy for Cheeky Trip.

Cheeky Trip are a travel company, focused on comparing the top travel agents and tour operators via a single search to help users find the best trip for them.

• We analysed tools such as heat maps, scroll maps and Google analytics data to look closely at the performance of the individual product pages
• We developed a creative idea to solve the problem; a dynamically populated “sticky” call to action that held the call number in the user’s view on mobile. This meant that they had a clear way to convert wherever they were on the page
• We tested this solution to determine its likely impact, and once we were confident of its effect, when then rolled this out to 100% of traffic

Strategic

• Identify user frustrations
• Build solutions to easy conversion and test effectiveness before roll-out

Tactics

• User engagement analysis
• Data analysis of key pages and products
• A/B testing a proposed solution