Cheekytrip

The Results We Achieved

  • +12.2% increase in conversion rate for mobile device users

The key problem:

Through user analysis, we identified that the core call to action was not being consistently presented to the user, therefore limiting their opportunities for conversion. This would have a negative impact on site performance, so was the first port of call for us when designing our strategy for Cheeky Trip.

Who is the client?

Cheeky Trip are a travel company, focused on comparing the top travel agents and tour operators via a single search to help users find the best trip for them.

Core objectives of the campaign

  • We analysed tools such as heat maps, scroll maps and Google analytics data to look closely at the performance of the individual product pages
  • We developed a creative idea to solve the problem; a dynamically populated “sticky” call to action that held the call number in the user’s view on mobile. This meant that they had a clear way to convert wherever they were on the page
  • We tested this solution to determine its likely impact, and once we were confident of its effect, when then rolled this out to 100% of traffic

Our approach to the objective:

Strategic

  • Identify user frustrations
  • Build solutions to easy conversion and test effectiveness before roll-out

Tactics

  • User engagement analysis
  • Data analysis of key pages and products
  • A/B testing a proposed solution

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