Electrical Guys

The results

  • 837,134 ad views
  • 41% increase in conversion rate
  • 16% reduction in CPA
  • 219% increase in CTR from Remarketing lists
  • 466% direct, click-assisted and impression-assisted ROI

The key problem

Schneider wanted to utilise reseller sales channels to increase brand awareness, while Electrical Guys looked to increase revenue from the brand’s range of cable management, wiring and consumer unit products.

Who is the client?

Electrical Guys are a multi-brand retailer of cable, fire, security, heating, cooling, home electrics, tools and lighting products. Their primary audience are home décor enthusiasts in the B2C market, but also sell to B2B/trade.

Core objectives of the campaign

  • Attract Schneider customers to ElectricalGuys.co.uk
  • Increase revenue from Schneider products.
+
41 %

Increase in conversion rate

+
219 %

Increase in click-through rate

Our approach to the project

Strategic

  • Raise awareness of the Schneider range available on ElectricalGuys.co.uk
  • Improve Schneider sales via ElectricalGuys.co.uk

Tactics

  • Launch Schneider Brand Campaign to highlight Electricalguys.co.uk as a primary seller
  • Create Schneider Shopping Campaign to drive maximum product views and generate a high level of direct revenue
  • Build bespoke Schneider Search Campaigns based on the top converting shopping terms and best-selling products
  • Implement Schneider Remarketing lists to attract previous website visitors and encourage loyalty

Get insights delivered
straight to your inbox

Nutricia
flybe
N Peale
Clarks
Berghaus
Alnwick Castle
Hello Fresh
VisitEngland
Newcastle Building Society
Hays Travel
NCP
ATG