466% direct, click-assisted and impression-assisted ROI
The key problem
Schneider wanted to utilise reseller sales channels to increase brand awareness, while Electrical Guys looked to increase revenue from the brand’s range of cable management, wiring and consumer unit products.
Who is the client?
Electrical Guys are a multi-brand retailer of cable, fire, security, heating, cooling, home electrics, tools and lighting products. Their primary audience are home décor enthusiasts in the B2C market, but also sell to B2B/trade.
Core objectives of the campaign
Attract Schneider customers to ElectricalGuys.co.uk
Increase revenue from Schneider products.
Increase in conversion rate
Increase in click-through rate
Our approach to the project
Raise awareness of the Schneider range available on ElectricalGuys.co.uk
Improve Schneider sales via ElectricalGuys.co.uk
Launch Schneider Brand Campaign to highlight Electricalguys.co.uk as a primary seller
Create Schneider Shopping Campaign to drive maximum product views and generate a high level of direct revenue
Build bespoke Schneider Search Campaigns based on the top converting shopping terms and best-selling products
Implement Schneider Remarketing lists to attract previous website visitors and encourage loyalty