- 104% YoY increase in bookings (online and by telephone)
- 231% YoY increase in online bookings
- 363% YoY increase in online booking revenue
Explore! started working with Silverbean as they needed support to develop and unify their digital marketing activity. They understood the benefits of a centralised digital marketing campaign with all channels working together to deliver a better customer journey and increased objective performance.
Explore! had both short and long-term objectives they needed to achieve, as well as a desire to create a singular marketing experience regardless of the channel the customers interact with.
Founded in 1981, Explore are a specialist small-group adventure holiday travel company. They are one of the most trusted adventure tour operators in the UK and they currently have over 500 trips across 120 countries. The range of trips include walking and trekking tours to polar voyages, family adventure holidays, cycling tours to list only a few.
Year-on-year increase in online booking revenue
Year-on-year increase in online bookings