HelloFresh is the world’s leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. They deliver ‘cook from scratch’ meal plans straight to your door, with easy-to-follow-recipe cards and high quality, pre-portioned fresh ingredients that removes the hassle out of food shopping and meal planning.
However, they had a challenge
- A lack of visibility for certain categories on the site
- And a competitive niche for link building and PR