- Clicks to website increased 203% YoY
- 9% Increase in enquiries YoY
- 25% below CPA target
Remaining competitive in the face of Brexit. The client wanted an increase in website traffic and conversions Year Over Year, although competition has been on the rise as more competitors enter the market every day, and consumers are putting off travel plans as we face Brexit and a struggling pound. Average travel CPCs are on the rise by 30-40% Year Over Year via Google Ads, which means even to maintain the same level of engagement and sales is going to take a greater budget.
Journey Latin America are the UK’s leading specialist in travel to Latin America. Dedicating themselves to the region since 1980, customers experience something extraordinary during journeys crafted by travel experts with extensive first-hand knowledge of the region.
Increase in clicks to website
Below CPA target