In-Market for Dress Shoes CPCs were 13% less than the campaign average
4% increase in conversion rate compared to campaign average
6% increase in ROI compared to campaign average
17% increase in CTR over other audiences in the same campaign
The key problem
As a high-end, well-known brand on the British high street, L.K.Bennett is best known for their classic style court shoes and have a loyal customer following. However, the client wanted to attract new customers who may not be familiar with the L.K.Bennett brand, or otherwise not shopped with the brand previously.
Who is the client?
L.K.Bennett is a well-known luxury women’s fashion brand, operating on high street and online stores and concessions across the country.
Offering a wide range of sophisticated trends, L.K.Bennett’s target audience are typically women from their late thirties onwards, professional and career-focused with disposable income and an interest in high-end clothing and accessories.
Increase in CTR over other audiences in the same campaign
Less on CPC’s than the campaign average
Our approach to the objective:
Identify those in market for high end shoes
Use high intent targeting to Increase awareness and traffic for users actively looking for products similar to those at LK Bennett
Research appropriate In-Market for Search Ads
Apply In-Market for Dress Shoes to Non-Brand Shoes Shopping campaign
Monitor traffic for first 30 days to In-Market Audience with 0% bid adjustment
Gradually increase bid adjustment if key metrics are reporting good performance