- Average order value was 20% higher than AdWords over the same period
- 44% of revenue generated came from the new customer campaign
- Overall ROI from the Facebook campaigns was 358%
- Facebook likes for the N.Peal page increased by 26% over this period
- Not only did the Facebook campaigns generate direct revenue, the dynamic display campaign was extremely effective in generating assisted revenue. Revenue generated on the same day as a customer viewing an ad was 423% higher than the direct revenue figure