Newcastle Building Society

The results

  • Increased first time buyer visits by 306% YoY
  • New users increased by 443%
  • Sessions increased by 306%

The key problem

The client’s first-time buyers’ website content was lacking the depth that customers needed.

Who is the client?

Newcastle Building Society is the largest building society in the North East, with more branches than any other society in the region. They are the eighth largest in the UK with assets in excess of £3.6 billion.

Core objectives of the campaign

  • Increase organic traffic to their mortgage hub
+
306 %

Increased first time buyer visits

+
443 %

Increase in new users

Our approach

Strategic

  • Target prospective mortgage customers by developing a topical hub

Tactics

  • Understand the first-time buyer’s customer journey and use this to create content/structure
  • Create new sub-pages of key target areas within mortgages
  • Re-write and optimise existing mortgage content
  • Develop a new navigational structure for mortgages

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