The client’s first-time buyers’ website content was lacking the depth that customers needed.
Who is the client?
Newcastle Building Society is the largest building society in the North East, with more branches than any other society in the region. They are the eighth largest in the UK with assets in excess of £3.6 billion.
Core objectives of the campaign
Increase organic traffic to their mortgage hub
Increased first time buyer visits
Increase in new users
Target prospective mortgage customers by developing a topical hub
Understand the first-time buyer’s customer journey and use this to create content/structure
Create new sub-pages of key target areas within mortgages
Re-write and optimise existing mortgage content
Develop a new navigational structure for mortgages