Northumbria University

The results

  • A 113% increase in organic sessions beginning at a clearing landing page.
  • A 102% increase in organic users landing on clearing related landing pages.
  • An increase of 84.6% pages related to clearing viewed by users from organic sources

The key problem

Northumbria University wished to increase their online visibility through several channels, for the ‘Clearing’ process. Whilst long-term visibility was the overall objective, the expectation was to monitor the performance during the 2015 A-level results period.

Who is the client?

Northumbria University is a University located in Newcastle upon Tyne in the North East of England. A former polytechnic, it was established as one of the new universities in 1992. It is a member of the University Alliance and the second university in Newcastle.

Core objectives of the campaign

  • Increase visibility through the ‘clearing’ process.
  • Increase overall long term visibility to the Northumbria University website.
+
113 %

Increase in organic sessions beginning at a clearing landing page

+
102 %

increase in organic users landing on clearing related landing pages

Our approach to the objective:

Strategic

  • Development of a ‘topical hub’ for the ‘Clearing’ process.

Tactics

  • Key phrase research.
  • Development, optimisation and implementation of on-page content.
  • Technical consultancy on site functionality and architecture.

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