A 113% increase in organic sessions beginning at a clearing landing page.
A 102% increase in organic users landing on clearing related landing pages.
An increase of 84.6% pages related to clearing viewed by users from organic sources
The key problem
Northumbria University wished to increase their online visibility through several channels, for the ‘Clearing’ process. Whilst long-term visibility was the overall objective, the expectation was to monitor the performance during the 2015 A-level results period.
Who is the client?
Northumbria University is a University located in Newcastle upon Tyne in the North East of England. A former polytechnic, it was established as one of the new universities in 1992. It is a member of the University Alliance and the second university in Newcastle.
Core objectives of the campaign
Increase visibility through the ‘clearing’ process.
Increase overall long term visibility to the Northumbria University website.
Increase in organic sessions beginning at a clearing landing page
increase in organic users landing on clearing related landing pages
Our approach to the objective:
Development of a ‘topical hub’ for the ‘Clearing’ process.
Key phrase research.
Development, optimisation and implementation of on-page content.
Technical consultancy on site functionality and architecture.