The results

  • Achieved a top three ranking for ‘Lens Replacement Surgery’.
  • Increased organic traffic by 133%
  • Increased organic blog clicks by 1,317%, from 400 to 5,669

The key problem

Optegra’s business is centred in a very competitive industry, so their focus was on achieving greater brand visibility online, particularly for laser eye surgery. Because Optegra have 12 eye hospitals and clinics across the UK, they were also aiming to improve organic search visibility for specific locations.

Who is the client?

Optegra is a specialist eye care provider, with state-of-the-art eye hospitals and clinics up and down the country. Offering a wide range of services, including laser eye surgery, lens replacement and cataract surgery, Optegra pride themselves on offering high quality care which is tailored to the needs of each individual patient.

Core objectives of the campaign

  • Improving organic visibility for treatments, including laser eye surgery and lens replacement.
  • Achieving improved rankings for key treatment-related terms.
  • Improving organic visibility for local hospitals, specifically in London.
  • Increasing the amount of relevant traffic reaching the site via the blog.

Our approach to the objective:


  • To target users looking for specialist eye treatments, including laser eye surgery and lens replacement, through both generic and long tail search queries.
  • To target users looking for laser eye surgery in and around London.


  • Resolution of technical issues which had the potential to hinder search visibility.
  • Creation of optimised useful content for the treatment landing pages.
  • Creation of high quality optimised blog content to address user queries, and updated metadata for existing posts.
  • Implementation of a locally-focused citations campaign.

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