Pink Boutique

The results

  • 732% increase in revenue
  • Increased ROI from 398% to 967%

The key problem:

Pink Boutique had become dissatisfied with their previous digital agency partner, and were looking to make impact in a competitive market place.

Who is the client?

Pink Boutique are a fast fashion womenswear brand operating in the highly-competitive e-commerce space.

Core objectives of the campaign

  • Growth by expanding the account
  • To drive more conversions, and ultimately revenue
  • To maintain 4:1 ROI
  • Increase the volume of dresses sold as this was a key part of their business
732 %

increase in revenue

967 %

Increased ROI from 398% to 967%

Our approach to the objective:

Strategic

  • Improve brand loyalty
  • New customer acquisition

Tactics

  • Restructuring of the account
  • Strip back on any non-converting campaigns
  • Strategically relocate budget to focus on the best performing campaigns with the highest ROI

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