SCS

The results

  • Since commencing work on ScS’ digital performance, we delivered a 20% increase in organic traffic versus the same period the previous year, plus a 70% increase in online revenue.
  • Average search engine rankings improved every month and competed with brands with much larger marketing budgets.
  • #SofaCelebrations campaign secured an increase in social media followers, blog readership and generally, more positive interaction with the brand during the five weeks of the campaign.

The key problem

Maximising the traffic and revenue driven to the site. We often work to improve the brand’s reputation online – helping the customer service and social media teams overcome any negative sentiment that might be coming through social platforms.

Who is the client?

ScS Sofas is one of the UK’s largest furniture retailers, with over 100 stores across the country and a growing online presence. While considered to be specialists in sofas and carpets specifically, they also sell flooring and other household furniture.

The company was established back in 1894, long before e-commerce, and are committed to providing expertise on their wide range of products whether the customer is in-store, on the phone or critically, online.

+
20 %

Increase in organic traffic versus the previous year

+
70 %

Increase in online revenue

Our approach to the objective:

Strategic

  • ScS frequently run promotions, sales and offers, meaning we must adapt quickly in order to maximise their impact online.
  • We employ a long-tail organic search strategy, focusing less on broad terms such as “sofa”, and look for opportunities around more specific searches, which yield a higher conversion rate.

Tactics

  • This strategy ensures we target profitable keyphrases through ScS’ landing pages for their key products and exclusive brands – which bring them the most revenue.
  • Building relationships with key online influencers and bloggers in the home and interior industry, and work with those to help raise the brand profile of ScS through targeted link building campaigns. Part of this engagement strategy was the successful #SofaCelebrations campaign, which ran throughout the duration of the 2014 World Cup.
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