55% increase in organic traffic to the Christmas category YoY
The key problem
We worked alongside Virginia Hayward during their recent Christmas campaign, which resulted in a significant increase in both organic traffic and revenue. We were tasked with maintaining the growth at Christmas, whilst raising organic visibility and revenue for corporate hampers.
Who is the client?
Virginia Hayward, a wholly family-owned business, has grown from a cottage enterprise to becoming a leader in the luxury wine and food hamper industry. For over 30 years, they have been supplying and building hampers for some of the most prestigious companies in the UK.
Above organic revenue projections
Increase in organic traffic to the Christmas category YoY
Our approach to the objective:
Target users looking for corporate hampers
Target users looking for Christmas hampers
Development of corporate topical hub by re-structuring and re-optimising the main corporate landing page, and developing wholesale, branded and corporate Christmas pages
Expanding of Christmas taxonomy by 15+ new sub-categories, and re-optimising high-performing categories from 2018
Development of Christmas blog schedule to target long-tail queries
Creative content and link building campaign to build authority and brand awareness