Our clients benefit from an accurate and insightful view of their visitor demographics, behaviours and the true value of each of their acquisition channels. Our measurement solutions act as the foundation of knowing your customers, allowing you to understand your best performing products, expose your most popular categories and determine the effectiveness of your paid advertising.
Our thorough approach to measurement allows you to see the entire customer journey. We achieve this through:
- Accurate measurement using your existing web analytics solutions
- Correct configuration of all Google Analytics services so that they can give you the information you need
- Web-to-phone tracking solutions so you can accurately measure sales
- Full tracking of the entire customer purchase journey so we can identify where your biggest blocks to customer purchasing are coming from
- Integration of web analytics with your internal business intelligence systems so you can have all of your performance data house together for effective analysis